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The truth – it’s a myth that campaigns have just one strategy created early and strictly adhered to. An effective campaign strategy is an organic one – one that can flex, bend and change as matters
warrant without ever losing its core propositions. At The Munson Group, we commit great time and resources documenting winning strategies for campaigns, while recognizing that a campaign is a swiftly changing current and cannot always be held down by words on a piece of paper. Before the campaign begins in earnest, we develop preliminary strategy document based on a number of
foreseeable variables and sometimes unforeseeable possibilities (see bullets below).
Developing
winning strategies is where the long history and experience of The Munson Group in Louisiana
politics comes in handy. We understand the differences between voters in Shreveport and voters in Lafayette. Our strategies are based not just on numbers and data, but on local knowledge and
experience. We also understand that things change, and change quickly in a campaign. Because of that, our campaign strategies are created with flexibility in mind. We use our preliminary strategy as a base for growth - that’s where our consulting comes in. We view consulting as a campaign strategy in human form – able to listen, adapt and sometime change. Our advice and counsel is based on
decades of political experience, great political instincts and solid research.
What’s In A Campaign Strategy Plan?
- The theme/message of the campaign.
- Demographic profiles of voters/community.
- “Attitudinal” profiles of voters/community.
- Organizational charts and planning
- Fundraising goals
- Timeline
- Campaign and media budgets
- Media relations strategy
- Candidate strengths and weaknesses and strategies to capitalize.
- Known opposition strengths and weaknesses and strategies to capitalize.
- Polling analysis (if available)
- Voter targeting
- Identifying motivating issues
- Identifying key players inside and outside of the campaign
- Identifying potential challenges and attacks, as well as strategies to counter those attacks.
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