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A campaign strategy is one thing, implementing that strategy is another. At The Munson Group, we specialize in cutting-edge, thought-provoking and motivating media that cuts through the clutter. In an election year, voters are bombarded with one campaign ad after another – and almost all of the ads look and sound exactly alike. It doesn’t take long before they all just blur together. Political ads are behind the times. Consumer advertisers know the glut of advertising in our culture means they must continually push the boundaries and explore new ways to sell their product. For whatever reason, political advertising has been sitting still for years, relying on the same old template-style television and radio ads for decades. The Munson Group believes campaign ads can be effective, but they have to cut through the clutter. They have to inspire, inform and motivate. But they have to first capture the attention of the television-viewing audience. Our ads are not the result of choosing “Template A” or “Template B”. Our television ads, radio ads and direct mail are developed uniquely, with a specific strategic purpose in mind using creative methods to capture the attention of voters.
What Makes A Great Campaign Ad:
- Clearly and simply communicates the vision and message of the candidate.
- Achieves specific and measurable strategic goals.
- Drives an agenda, controls the debate.
- Tailored to a targeted audience.
- Creative style grabs attention, set apart from the pack.
- Makes a call to action.
- Touches voters on an emotional level (inspires, motivates, etc.).
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Media Placement
The greatest ad ever made is useless if nobody sees it. Media placement is more than just purchasing time on a television or radio station. We examine a station’s demographics, shows and ratings and contrast those numbers with our targeted audience in order to find the perfect time slots and
locations for our ads. But numbers don’t tell the whole story. We know when a community
traditionally watches television or listens to radio. We know when the big game is on, nobody is watching any other channel. We know Friday nights can be all about high school football and we know when a community fair will have everyone out of their homes and away from the television.
Ultimately, we combine our local knowledge and gut-level instincts with data to find the best
possible time slots to achieve our strategic goal.
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