Client :: Medical Weight Loss Center
Industry :: Healthcare

The founding doctors of Medical Weight Loss Center came to the Munson Group early on - their company name was still up in the air. Still, they wanted to hit the ground running in January - less than 2 months away. We knew the timing was right - but also knew they'd need to differentiate themselves from the glut of other weight loss solutions hitting shelves this time of year. Because their program offers personalized, physician-designed plans for weight loss, the doctors became the stars. Our team focused on the medical basis - addressing the difference in approach and results - from the logo design, which features a celebrating figure reversed out of a medical cross - to the photography. The strong color palette and simple design gave it the visual pop necessary to grab attention in both newspaper and digital outdoor.