Client :: Louisiana Pecan Growers Association
Industry :: Agriculture
Armed with a Loma Linda University study, the Louisiana Pecan Growers Assocation had a simple request: let people know our pecans are healthy. Using "Feed your heart" as our theme, Munson Group developed a brochure touting the health benefits of Louisiana pecans. We also designed and placed ads in Louisiana-based magazines, and multiple outdoor locations. While we strongly suggested a revamping of their website, they chose to focus their budget on more traditional avenues.