Client :: First Federal Bank of Louisiana
Project :: General Promotion
Industry :: Banking

A large portion of the work Munson Group develops for First Federal Bank works to promote their various product offerings: checking accounts, CDs, savings, etc. To effectively do this, we're challenged to maintain a consistent visual identity for the bank, while at the same time, creating interesting messages. Using a consistent, yet slightly evolved color palette, with concepts that challenge the notion of 'bank ads,' Munson Group often tries to find the less direct angle. Stylized photography and clever attention-getting headlines work to engage an audience.

Related Work :: Broadcast