Personal Service
At The Munson Group, we pride ourselves in our personal service. We are a boutique company, not a huge, impersonal clearing house for campaigns using template-style campaign strategies. In an election year, we intentionally limit our number of clients in order to ensure personal service. Our strategy for winning campaigns begins and ends with our understanding of the person, not just the candidate. We insist on reserving multiple occasions to meet with our clients for a meal or just a cup of coffee, simply to get to know them as a person. We take the time to get to know not only our candidates, but their family and community as well. The end result is a deep and clear understanding of our client’s character, personality, history and vision. It is a clear understanding that invariably makes it way into our strategy, media and ultimately into the minds and hearts of voters. Our
personal services often leads to long-term friendships and our clients keep coming back.
Our Philosophy
Emotion. Campaigns are won and lost on the emotions of voters. We believe too many political consultants rely too heavily on numbers – polls, statistics, demographics. Though these numbers have a priority role in our campaigns, they do not dominate our strategy because they do not adequately address the power of emotion in a campaign. Campaigns run from computer-generate algorithms of statistics and data are almost always stale, uninspiring and fail to “touch” voters in a way that motivates them. At The Munson Group, we don’t ignore polling data and statistics, but we don’t rely on it either. We use data as a gateway to a deeper understanding of the emotions that drive people to support and fight against political candidates. We develop comprehensive strategies that utilize polling data and statistics as a component of a larger strategy based on a deep understanding of our candidate, the community, and the voters. The end result is a campaign that “touches” the voter on the same level that motivates their vote – emotion. |
